The blank looks on many faces when I explore the profound difference between our left brain versus our right brain continues to boggle this blog.
    However…
    Undaunted, I slog on as a voice in the E-wilderness seeking to spread the gospel of writing that “works.”
    Again, the best way to illustrate the functional difference between the two segments of your brain is  with an example.
    In this case, left brain versus write brain ad copy for the same product: a mail order bomber jacket.
                      

    First, the left brain bomber jacket ad copy from a J.C. Penny catalogue-
   “BOMBER JACKET, $170. Soft, antiqued and slightly distressed lambskin is tailored with a little more room in the arms and chest for a relaxed for. Velcro closures on the pocket flaps. Double flange action shoulders. Brown. Acetate/nylon  lining. Polyester fill. Leather clean. Imported.”
    Then we have the right brain bomber jacket ad copy from a decades-old J. Peterman* catalogue –
    “FLYING – Children have always known: concentrate hard enough (and in secret) and you will be able to fly. Really.
     “That dream ended when it suddenly became true. People were able to fly anytime, anywhere. Without even concentrating. They just bought a ticket.
     “Today we might as well be taking a bvus.
     “Today, what we can’t seem to do is soar.
     “The way flying used to be, then, at the beginning – that now, is a dream. P-38s, Wacos, Stearmans, Stinsons, Mustangs, Spitfires, will all soon be collected like blue period Picassos, or corporations, or islands.
     “The flight jacket of those days persists: It got better with time; then, in the mid-forties it became actually great.
      “This is a close to one of those as you can get. It rings true; no flashiness. Five hand-finished hides (lambskins) go into it; it appears to be genuinely time-worn.
      “It has the sweet, serious, mysterious aroma of real leather, of old leather library chairs in a room in Rome. The aroma goes where you go, like a companion. And it lasts. Price: $365.”

   *Like the Banana Republic, Starbucks, or the tricked-out Jeep Grand Cherokee, the J. Peterman mail order catalogue pioneered the idea of connnecting an "experience" to a product. How's it work?  If a Fort Lauderdale stock broker buys a $75,000 Land Rover, handing his keys to the valet at the downtown Tower Club exudes a bit a faux Safari.